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Tuesday, September 1, 2009

Innovative Telecom Scheme by a Major Player

Do take a good look at the INNOVATIVE schemes launched by a major Telecom Giant in India.

Source - Times of India Group:

"NEW DELHI: Telecom major Tata Indicom on Tuesday launched a 'pay per call' plan for its pre-paid subscribers, in which subscribers will have to
pay fixed charge on a per-call basis both for local and STD usage, regardless of the call duration.

"Our pre-paid subscribers will pay a fixed charge of Re 1 per local call and Rs 3 for STD calls for unlimited duration, said MD of Tata Teleservices Anil Sardana while launching the new tariff system. Tata Indicom operates CDMA-based mobile services in the country and has a customer base of 40 million subscribers.

The new tariff system, which will intensify the rate war, is valid on all calls made by Tata Indicom subscribers to "any mobile phone or landline connection on any network", said a statement issued by Tata. The new offer has also cut SMS charges to 50 paise per SMS for both local and national messages. "

My take -

This scheme will immediately draw a huge subscriber base towards the Tata Group.

My analysis is that younger people talk for hours on the phone, especially teenagers, young adults and women. So, now, with India having a HUGE YOUNG POPULATION, this is a very smart move. A huge chunk of the population will want to pay just Re. 1 for , say, 20 minutes of call.

A Gallup poll/statistical analysis will definitely reveal the actual figures for the URBAN areas.

Very smart business move.

Of course, I think, the other telecom giants also will see the wisdom and start similar schemes.

1 comment:

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